Global quick service restaurant major McDonald’s, which launched its store-in-store format McCafe in India 18 months ago, is planning to cash in on the growing popularity of coffee drinking in the country. McCafe is the third line of McDonald's business in India, after breakfast (the home delivery), and kiosk formats.

McCafe has now been launched in South India with the first outlet being opened in Bengaluru. As of now there are over 15,000 restaurants that sell the McCafe products globally.

According to sources from the coffee sector, "The format is a competition to Starbucks globally wherever they are present, even as its offerings are priced below those of Starbucks. The competition is now heating up in the Indian market too."

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